Janine Gordon Associates

Health and Beauty

The most valuable component of a premium product in the Health and Beauty category is its brand image. Leading brands spend what might seem like a disproportionate amount of time and budget nurturing that image. JGA's Health and Beauty specialists are highly sensitive to the importance of defining and communicating a brand's points of difference. Such distinctions secure our clients' market leadership and set them apart from their competitors.

case study

Bare Escentuals

Executive Chairman Leslie Blodgett launched bareMinerals, the pioneering line of 100% pure mineral-based makeup products, in 1995. The industry had never seen anything like it. Leslie’s talent for connecting with women during her appearances on QVC led to an amazing response: The line quickly became the #1 selling brand on QVC and in Sephora stores nationwide. Rebranded Bare Escentuals, the company was sold to Shiseido in 2010 for $1.7 billion.

CARGO Cosmetics

In 1996, CARGO founder Hana Zalzal set out to create a professional color cosmetics line that top makeup artists would covet, yet would be easy enough for all women to enjoy. Working with some of the most talented makeup artists in the business, CARGO launched a multitude of award-winning products, never-before-seen packaging, and groundbreaking formulas. It wasn't long before CARGO Cosmetics became the one to watch and garnered recognition from around the world as the most creative and innovative brand on the beauty scene today. Product innovations such as the Reverse Lip Liner™, the Essential Eye Palette, and the blu_ray™ High Definition collection are perfect examples of how the brand makes it easy to get professional results. That's why CARGO products have become staples in beauty kits everywhere -- and star in some of Hollywood's most prestigious goody bags, from the Oscars to the Emmys to the Golden Globes. CARGO is celebrated as one of the best professional product lines in the business and is the go-to brand on top Hollywood sets. It's all about creating modern tools for the timeless art of self-expression.

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Kiehl's

Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. The company's unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through generations. In addition to Kiehl's freestanding stores nationwide, Kiehl's products are available at Kiehls.com, by mail order at 1-800-KIEHLS-1 as well as through select specialty retailers.

diptyque

In 1961, three Parisian designers opened a shop at 34 Boulevard Saint-Germain to sell their fabrics. Two years later, they introduced a group of scented candles. In 1968, a collection of fragrances was added to the line. Since then, diptyque has emerged as a world-renowned purveyor of luxurious personal fragrance, home fragrance, scented candles and bodycare products.

nailtiques®

Since 1990, nailtiques® has been providing therapeutic nail treatments for women. The company's line of salon-tested products is regarded as the finest nail care system available anywhere. nailtiques®'s success is based upon its unique offerings that promote nail growth, strength and moisture retention.

Mustela®

Mustela® is Europe’s leading brand of premium priced skincare for baby, expectant women and new moms. The brand owes much of its success to the respect afforded it by consumers, pharmacists and healthcare professionals. In France, Mustela® products are available in 90% of all pharmacies and used in more than half of the nation’s maternity units for the care of newborns. Growing steadily, Mustela® now sells more than 10 million SKUs worldwide each year.

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MAKE UP FOR EVER

MAKE UP FOR EVER was the inspiration of Dany Sanz, a French fine arts student who became a make-up artist. Working with other professional make-up artists, Dany aimed to meet their specific artistic needs by creating a line of products that could be used across every category of the arts. Today, as Artistic Director of MAKE UP FOR EVER, she remains at the epicenter of the creation of the company's new products. MAKE UP FOR EVER is now a division of LVMH.

Johnson & Johnson

Johnson & Johnson (NYSE: JNJ) is the New Jersey-based, multi-national manufacturer of pharmaceutical, diagnostic, therapeutic, surgical and biotechnology products. Its personal hygiene products, such as Take-off Makeup Remover Cloths, have become a staple among professional make-up artists and women worldwide.

Shiseido Cosmetics USA

Established in 1872, Shiseido is widely viewed as one of the most innovative, respected manufacturers of health and beauty aids. Today, Shiseido, which continues to dominate Japan's cosmetics industry, sells its products to customers in 81 countries.