Janine Gordon Associates

Consumer Products

The advent of multi-channel media has made it truly challenging for marketers to build awareness and differentiate their offerings. While each product category presents its own unique challenges, consumers will always respond to messages that touch them emotionally. JGA's broad experience provides a wealth of insights upon which the agency forges brand connections. Click on case study for examples.

case study

ADT Security Systems

ADT (NYSE: TYC) is America’s leading home security provider. Founded in 1874, the company protects over five million homes, offering continuous security through its “Always There” monitoring service. Today, ADT offers Intrusion Detection and Control, Video Surveillance, Electronic Access Control and Monitoring Services for both homes and businesses.

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Bankrate.com

Bankrate.com (NASDAQ: RATE) is a long-time partner of MSN Money and one of the Internet’s leading aggregators of information on more than 100 financial products. These include mortgages, credit cards, auto loans, money market accounts, certificates of deposit and banking fees. Information obtained from Bankrate.com’s website is provided free of charge to visitors.

CreditCards.com

CreditCards.com (NASDAQ: CCRD) is the Internet's leading resource that enables consumers, free of charge, to search, compare and apply online for the credit cards most appropriate to their needs.

Fisher-Price

Founded in 1930, Fisher-Price’s fundamental toy-making principles have centered on intrinsic play value, ingenuity, strong construction, safety, good value and action. Since its founding, the company, now a wholly owned subsidiary of Mattel (NYSE: MAT), has created approximately 5,000 toys.

Fruit of the Loom

Fruit of the Loom is one of the largest manufacturers and marketers of men's, boys', women's and girls' underwear, socks, printable T-shirts, casualwear, women's jeanswear and childrenswear.

The company sells its products to all major discount chains and mass merchandisers, wholesale clubs and screenprinters. The company also sells to many department, specialty, drug and variety stores, national chains, supermarkets and sports specialty stores.

Fruit of the Loom offers an unconditional guarantee on all the products it sells. The brand has significant market share for basic apparel. The familiar logo with the apple, purple grapes, green grapes, currants and leaves is a widely recognized trademark.

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GHI

GHI, formerly Group Health Incorporated, is a health insurance provider serving small, medium and large businesses, individuals and families. The company also offers Medicare and Medicaid programs. GHI is now a unit of Emblem Health, a company that covers some 2.9 million people.

IRS

The Internal Revenue Service (IRS) is the United States government agency responsible for yearly tax collection and tax law enforcement. The IRS is part of the United States Department of the Treasury.

JC Penney

JC Penney (NYSE: JCP) is a major chain of mid-range department stores based in Plano, Texas. The company operates 1,107 stores in all 50 States plus Puerto Rico, mostly in suburban shopping malls. Revenues in 2010 were $17.8 billion.

Procter & Gamble

Procter & Gamble (NYSE: PG) is an American multinational corporation founded in 1837 and headquartered in Cincinnati. An innovative marketer of consumer products, P&G’s initial success was Ivory Soap. Today, the company manufactures hundreds of leading consumer brands. P&G is credited with many business innovations, including the discipline of brand management. Revenues in FY 2010 were $78.9 billion.

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